Circular of the State Administration of press, publication, radio, film and television on Further Strengthening
Notice on the broadcasting management of medical health programs and medical advertisements

New radio and Television Development 2016 156number

every province Autonomous Region Press, publication, radio, film and Television Bureau of municipalities directly under the central government,Press, publication, radio, film and Television Bureau of Xinjiang production and Construction Corps,Central three Film channel program center,China Education Television

in recent years,Radio and television stations at all levels have launched various forms of medical information Medical and health programs,Actively publicize and popularize disease prevention Health care and other scientific knowledge,It has better met the medical and health information needs of the broad masses of the people.But some programs use non professional institutions Non professionals illegally peddle drugs in the name of popularizing health knowledge Health care products and medical services, etc,seek nothing but profits,Endanger people's health.meanwhile,The problem of playing false medical advertisements is also prominent despite repeated bans can't be stopped,Both harm the interests of the people,It has also seriously affected the image of radio and television media.to this end,The notice on Further Strengthening the broadcasting management of medical health programs and medical advertisements is as follows

one Attach great importance to the management of medical health programs and medical advertisements.Medical and health programs and medical advertisements,It is an important part of radio and television publicity.Do a good job in broadcasting medical health programs and medical advertisements,For publicizing the national medical and health policy,Dissemination of medical scientific knowledge,Guide people to enhance health awareness Develop a healthy lifestyle,Promote doctor-patient harmony,Create a good atmosphere for healthy China Cultivate thick fields and fertile soil,It is of great significance.*** Spirit of the important speech at the national health and health conference,Effectively enhance political awareness overall situation Core consciousness Aligned consciousness,Always adhere to media attributes and correct orientation,Always adhere to the people's interests above all else,Always put social benefits first,Earnestly strengthen the construction and management of medical health programs and medical advertisements,Continuously improve the program quality and service level,Strive to accelerate the construction of a healthy China Contribute to the comprehensive protection of people's health.

two Strict management of medical and health programs.Radio and television stations offer medical and health programs,It should be carefully implemented Notice of the State Administration of press, publication, radio, film and television on making and broadcasting health programs New radio and Television Development 2014 223number spirit,Adhere to the popularization of disease prevention through publicity control Treatment, health care and other scientific knowledge as the main content,Adhere to truth science authority Practical principle,No exaggeration or false publicity is allowed Mislead the audience.

one Medical and health programs can only be planned and produced by radio and television stations,It shall not be produced by social companies.

two Strictly manage the filing of medical and health programs.Central Radio and Television Organization The national satellite TV channel broadcasts medical and health programs,Report to the State Administration for record.Other channels Broadcast medical and health programs frequently,All shall be reported to the local provincial press, publication, radio, film and television administrative department for the record.Medical and health programs that have not been recorded shall not be broadcast.

three Medical and health programs Nutrition experts as guests,The guest must have the corresponding professional qualification recognized by the state and the professional title of vice senior or above,And truthfully prompt in the program.The host of medical and health programs must obtain the professional qualification of announcer host,Work with certificates according to law.

four It is strictly forbidden to introduce medical programs healthy Health knowledge and other forms of direct or indirect advertising Selling goods and services.Direct or indirect publicity of medical information is strictly prohibited drugs medical apparatus and instruments health products food Cosmetics Beauty and other enterprises Products or services.It is strictly forbidden to include in the middle of the program Column Hotline And QR code, etc,Publicity or prompt contact number contact information Address and other information.

three Strictly manage the broadcasting of medical advertisements.Radio and television stations at all levels broadcast medical advertisements,We should strictly abide by it advertising law Measures for the administration of radio and television advertising broadcasting And other laws, regulations and policies,It is strictly prohibited to broadcast any false medical advertisements.Strictly limit the length and mode of broadcasting medical advertisements,medical care drugs medical apparatus and instruments health products food Cosmetics Beauty and other enterprises Advertising of products or services,It shall not be published in any form of program,It shall not be broadcast in the form of TV shopping short film advertisement,And the duration of a single advertisement shall not exceed one minute.

four We will resolutely investigate and deal with all kinds of violations of laws and regulations.The administrative departments of press, publication, radio, film and television at all levels have received this report notice after,We should aim at the broadcasting of medical health programs and medical advertisements on radio and television stations within the jurisdiction,Quickly organize the clean-up and verification work,Identify problems and resolutely rectify them,Ensure significant results.Radio and television stations at all levels shall notice It is required to carry out self inspection and self correction immediately Serious rectification.The administrative departments of press, publication, radio, film and television at all levels should carry out clean-up and rectification in an all-round way,Earnestly strengthen the construction of monitoring and monitoring system,Establish and improve a long-term supervision mechanism.Actively cooperate with local health authorities medicine business circles Communication and cooperation between public security departments,Jointly form a joint force for effective governance.

every province area city Implement this notice Situation,Please9Report to the media organization management department of the general administration before the end of the month.Central three Film channel program center China Education Television9Last month, it was reported to the media organization management department of the General Administration of the people's Republic of China.

It is hereby notified.

State Administration of press, publication, radio, film and television
2016year8month24day