one objective

       With the development of manufacturing industry with Chinese characteristics,Chinese cosmetics enterprises have experienced quantitative competition Quality competition,Finally, to the three stages of brand competition,With the intensification of brand competition,The brand awareness and brand management of enterprises have been continuously strengthened,Brand evaluation is increasingly concerned by enterprises and all sectors of society.science major Authoritative brand evaluation activities,It is conducive to a comprehensive understanding of the brand construction of the industry,It is conducive to guiding enterprises to strengthen and improve brand construction,So as to further improve the market competitiveness and influence of the brand.At present, there is no relevant certification and evaluation system in China,therefore,Under the direct guidance of the Ministry of industry and information technology and relevant units,The association drafted and established Evaluation index system of Chinese cosmetics brand .Hope to pass this evaluation system,Provide a more comprehensive, objective and fair scale,It can not only make consumers have a choice in the face of many cosmetics brands-An objective basis,It can also supervise and standardize the brand management behavior of cosmetics enterprises.

two Evaluation object

      The brand evaluation system mainly faces the cosmetics brands produced or sold in China.

three Declaration conditions

      Declared cosmeticsEnterprises with product brands should have no major production safety accidents in recent three years;There have been no negative reports on environmental protection in the past three years;The products of this brand have no quality and safety accidents in recent three years.The enterprise shall according to the corresponding index requirements in the index system,Provide relevant data corresponding to the brand.

four evaluation criterion

      Evaluation system from the perspective of enterprises Market perspective From the perspective of consumers,Focus on the market ability and sustainable development ability of the brand,It aims to guide and encourage the industry Enterprises develop to a higher level.The evaluation system is based on the development status of China's cosmetics industry,Strive to build a more scientific Rigorous brand evaluation comprehensive index system,Including basic brand capabilities Brand market ability Brand sustainable development ability and brand service ability4First level indicators 10Two secondary indicators and22Three level indicators,In order to more objectively reflect the real situation of enterprise brand development,To build an advantageous brand,Obtain the competitiveness of sustainable development of enterprises and provide accurate information,So as to improve the overall credibility of the index system,Provide reliable information support for business decision-making.In the evaluation index system,Determination of scoring standard in comprehensive evaluation Weight distribution of different evaluation indicators Evaluation of indirect quantitative indicators, etc,Finalized by the China flavor and fragrance cosmetics industry association.